How to Promote Fiverr Gigs on LinkedIn

If you are a Fiverr seller with services that help businesses, then it’s a fantastic idea to promote Fiverr gigs on LinkedIn. More than any other platform, this is a professional platform that is focused on business relationships. Let’s get networking, baby.

LinkedIn definitely isn’t the most fun social media site out there, but it is a fantastic resource – it even has its own services marketplace which you can use to find work! In this article though, I’ll be focusing on connecting with potential clients through LinkedIn social side by promoting your gigs and driving traffic to Fiverr to buy your services.

(And yes, it’s definitely worth signing up to LinkedIn’s services marketplace!)

Like all social media, LinkedIn rewards consistency and high quality content. The good news is that LinkedIn is a lot less demanding than other platforms – you can make your LinkedIn strategy work with as little as three posts a week!

Optimize Your Profile

Before you do anything, you should optimize your profile, especially if you created an account years ago and then never did much with it. Focus on optimizing it around your services, not your entire career. Use keywords that match what you do so people can find you in search.

Fill out as much as you can – treat the resume-like parts of your profile like a resume, including only relevant information to your services and making sure that you describe your skills.

The most important part of your profile is at the top. You should be using a professional headshot and have a clear cover image that describes what you do. You can also use the cover to promote any offers that you have.

LinkedIn is a place where people are, networking, hiring and working; the platform even has statuses that you can turn on to indicate that you are open for work. Turn this on! It may not look like much, but I’ve found work from people who have contacted me after seeing my profile and my availability.

One final point: don’t link to your Fiverr gig. Instead, you should link to your website. You will have a lot more control over how you present yourself and look more professional. You can always funnel people from your website to Fiverr, but you can’t do it the other way!

Make a point of optimizing your LinkedIn profile before you do anything else. There’s no point marketing your Fiverr services on LinkedIn and half-converting people who get turned off by a bad profile!

Choose the Right Target Market for Your LinkedIn Content

Now that your profile is optimized, it’s time to start thinking about your content and who will be reading it. If you want to promote your gigs on LinkedIn successfully, you need to create content that generates leads. This means that you need to identify your target audience. The two most important things to know is your audience demographics and paint points.

In simpler terms:

• Who will buy your gig?
• What problem do your services solve?

If you have already sold gigs on Fiverr (or elsewhere), you should already have a good idea of who your target market on LinkedIn is.

Your content doesn’t need to attract everyone on LinkedIn, but it should be engaging for your target market.

Types of Content on LinkedIn

As a social media site, LinkedIn lets you post a variety of content. What type of content you post will depend on your services.

Posts: These can be short updates or information that include text, images, links, or even documents. This is the most common type of content. It’s best to come up with a posting strategy that matches your goals and stick to it.

Articles: LinkedIn has a blogging platform that currently gets great Google search results. Use this for articles that show your expertise and knowledge. This will increase your visibility on Google and LinkedIn!

Videos: The most engaging type of content and the one that connects bests with audiences. Use these to share personal stories and humanize your gig. Talking head videos and behind the scene videos can be very effective. You don’t need to be a video expert to make video!

This is just a high-level overview. Images could include things like infographics, while documents can be lead magnets or case studies. Focus on creating the content that your target market will find valuable.

Even memes are good! LinkedIn might be a professional networking site, but that doesn’t mean you need to be serious all the time. Show that you’re fun to work with, too!

A Basic Gig Promotion Strategy for LinkedIn

So… what should you actually do with LinkedIn? My recommendation is to network and grow. The good news is that with a little planning, this can be done without turning LinkedIn into a black hole that sucks away all your time.

This gig promotion strategy is designed to help you grow with daily weekday posts (take the weekend off!). Every day, you’ll post an update. Once a week you’ll post something a little more substantial. Once a month, you should post something really substantial.

• Daily post: write short posts with a useful bit of information or a timely update. Let your audience know you’re on top of trends and new ideas
• Weekly Article: This is effectively a blog – write about something you’re expert in that your audience is interested in
• Monthly Article: In-depth case studies are a great way to demonstrate how your services help people. You can also create videos or lead magnets… whatever you do, make sure it’s loaded with value or clearly demonstrates your value
• Daily Engagement: Talk to people in yor industry and niche. Comment on their posts. Share useful information.

This gives you a good mix of content that will slowly grow your LinkedIn profile. Don’t skip the daily engagement – like Twitter and all social media, it really does pay to spend a few minutes every day talking to other people.

There’s no secret marketing technique here: create the content and talk to people. Over time, your network will grow and your audience will become familiar with you as a person who can help them. This will naturally lead to leads and sales – but it will take time to execute.

What Content Works Best?

This really depends on your personal brand and your audience, as well as what you want people to do after reading your content. Here are some ideas to get you started:

These types of post also work across other social media, so you can create a piece of content to LinkedIn and then reshare across your other social media profiles.

One thing to remember is that people are increasingly looking for authenticity, so make sure that you’re being yourself. One good thing about this development is that you don’t need high quality audio-visual production values for your video. Save you plenty of time (and money!) and allow you to focus on the content.

Finally, don’t steal other people’s content! You will be found out. There is a very fine line between inspiration and plagiarism. LinkedIn is not as demanding as other social media platforms, so you don’t need to post every day. The strategy I posted above should be manageable, but if it is too much, just cut it back a bit.

Comment on Influencer Feeds to Build Your Visibility and Network

If you want to grow your network faster, then I suggest taking advantage of influencers in your niche or industry. Influencers are typically very active and have a lot of followers. Their comment sections are a great place to get noticed if you can add something useful to a conversation.

Note that I said comment section. Don’t go paying anyone to be featured! Instead, write thoughtful comments. This is a strategy that you can start preparing for now, in fact. Instead of just writing a comment, you can also add your own article or other work that is relevant.

This strategy will take time as you will need to create the content, but it offers a lot of benefits:

• Create niche-relevant content and post it on your LinkedIn feed
• Watch for influencer comments related to your content
• Add a comment talking about the influencer’s post, then offer your content as further reading – add a link and a CTA

Done well, this marketing strategy can do two things:

• People will ask to connect with (follow) you to see your content
• The influencer may respond to you, giving you a credibility boost

Can you create content just for the comment? Yes, of course – but remember, social media conversations are usually over quickly, which means you need to act fast to get noticed.

A word of warning: if you use AI, spend time humanizing it. The content needs to be useful and not obviously AI-generated to get the best results. If you can, just avoid AI altogether. Remember what I said about authenticity?

Don’t Bother with Reposts or Reshares

While reposting can work really well on other social media websites like Twitter, it doesn’t perform so well on LinkedIn. That doesn’t mean that your old content is dead – far from it! Simply use it in the comment strategy I mention above.

You’ll get much better results.

Do you understand why I put so much emphasis on preparing your profile and feed before working on planning, networking, and gig promotion now? To use a word I don’t love, it’s a holistic approach. What you put in will determine what comes out.

Should You Automate LinkedIn?

LinkedIn – like all other socials – is concerned about keeping their space one where humans connect with humans. Overall, they don’t like it when people try to automate too much.

LinkedIn does provide a post scheduler. You can also use Hootsuite and Buffer to achieve the same. All of these methods are compliant with LinkedIn, so you’re 100% safe using them to schedule your posts.

However, I don’t recommend using automation tools like Zapier and Make to automate the social side of LinkedIn (if you’re interested in automating LinkedIn, read LinkedIn’s automation policy first). You’ll have no real control over the output and it’s hard to make AI sound like you or say what you might really want to say – and LinkedIn may flag your profile.

Yes, but you can probably do it better – and you’ll avoid getting into trouble with LinkedIn.

How to Convert Leads on LinkedIn (Easy Way)

At some point, this strategy will get people talking to you – and this connection is a great time to break the ice. Since this is a professional network, it’s far more acceptable to get straight to business than it is on many other social networks.

When someone sends you a connect request to read content on your feed after seeing your comment on an influencer’s post, send them a quick message when you accept – simply ask them how you can help.

That’s it. Let people know that you’re open to working with them.

Some people will want to talk to you about potential work, and you should accept. Either you’ll convert them or you don’t. If you don’t convert, just message them every so often to remind you that you’re still open.

You don’t need to be pushy! These are warm leads, which means that they know you, but aren’t ready to buy yet. All you are doing is keeping yourself top-of-mind. Your daily posting strategy will do most of the work. As long as you are providing value most of the time, the occasional message prospecting for business won’t hurt.

Always back off politely if someone is not interested and makes it clear. Don’t turn warm leads into ice-cold leads!

Consider Using Sales Navigator to Promote Your Services

LinkedIn Sales Navigator is a paid sales management tool on the platform that helps you to network better. It has advanced search filters that make it easy to chase down leads. I don’t recommend using this for Fiverr gigs when you can get great results with the strategy I made above, but it’s a useful tool you should know about.

Sales Navigator comes in three tiers (Professional, Team, Enterprise) with different features and costs – if you’re a freelancer, Professional will suit you best. Agencies should opt for Team or Enterprise.

Sometimes, LinkedIn will offer a free monthly trial (also for Premium) so it may be worth giving it a spin. You’ll get these messages in your notifications. I’ve used it a few times, and my favorite unlocked feature was easily LinkedIn Learning, which is an eLearning platform. Use it to get certification for your skills!

Sales Navigator and Linkedin Premium are both worth trying if you want to speed up results and spend less time networking, as LinkedIn has a lot of details it simply doesn’t share without you paying for them.

Paid Ads Are Costy, But Effective for Promotion

LinkedIn’s paid ads probably aren’t worth it for a Fiverr gig unless you have a higher price point. It’s a CPC (Cost Per Click) system that costs more than most other places but conversion rates are higher, especially when you take advantage of the targeting and know exactly who your audience is.

Ads can be done through sponsored InMail, ext ads, dynamic ads, and display ads. Before going ahead, check the different types out to see which work best for you as each has their pros and cons.

Otherwise, if your gig is priced low, this may not be the best way to leverage LinkedIn. You should also really only be considering this for your business away from Fiverr; my promotional strategies are focused around building your off-Fiverr business as much as they are your on-Fiverr business.

Think Carefully About Where Your Traffic Goes

LinkedIn is a powerful platform for networking and making business connections. It’s a great place to drive traffic to your Fiverr gigs, but not all of your leads need to go to Fiverr. If you’re getting work on the freelance platform and doing well, then Fiverr will send you leads without you needing to do anything!

Marketing away from Fiverr helps you to drum up work away from the platform and avoid lean times when there’s no work at all. It’s the same with all other social media platforms, but on LinkedIn in particular, you should be mindful of where you want your clients to hire you.

Remember: once a client lands on Fiverr, you can only talk to them on Fiverr. It’s a trade-off.

When to Send Traffic to Fiverr – And When to Keep It

The general rule is that you should send traffic to Fiverr when you need to boost your Fiverr account. Otherwise, keep clients that you win on LinkedIn away from Fiverr. If you do send leads to Fiverr, make sure they’re ready to buy, or they may stray and buy someone else’s gig (it happens – and it’s very annoying!).

Remember, Fiverr’s best benefit is that it brings you clients without you marketing. It’s worth it to sacrifice a few clients to get the ball rolling or to give the algorithm a reminder that you still exist. However, you lose a lot of control once your leads are on Fiverr.

Always put of your business first. Ideally, Fiverr should be just one source of income, not the only place you do business. If you’re just starting out, you can use your Fiverr experience to build out your experience and portfolio offline.

It’s Worth Promoting Fiverr Gigs On LinkedIn

LinkedIn isn’t as demanding as many other social media platforms. Better yet, it’s a network where you promote your Fiverr gig to a professional business audience. It’s a great place to advertise if you have services that businesses are looking for.

The promotional strategy for Fiverr gigs I’ve provided here focuses on optimizing your LinkedIn profile, creating useful assets, and engaging with the community through your own posts via influencers feeds in your niche and industry.

Don’t expect great results fast. It will take a while for your efforts to pay off. How long depends on how well you target your audience and how much you put into LinkedIn. Keep this up for at least a year and you will get some great results, especially if you focus on high quality content and comments.

LinkedIn’s paid tools are also useful, but think carefully about whether you want to send your leads to your Fiverr gig or to your own website. Both are valid choices, but there are trade-offs. Only you can decide what the best thing to do is.

If you get this strategy just right, LinkedIn will become a powerful promotional tool for you and your Fiverr profile without having to spend a dime.