If you want to promote Fiverr gigs on TikTok, then developing an effective marketing strategy for TikTok that focuses on long-term growth is key. It’s easy to start – but to succeed, you’ll need to know a few things first.
If you want to grow your audience and expand your reach, then TikTok is an easy first choice. The platform is a beast when it comes to getting fresh eyeballs, even after the platform’s recent moves to introduce more long-form content and push people toward promotions. It’s less good at showing followers your content – but this is easily dealt with when you know how.
In this guide, I’ll give you a broad strategy to successfully start promoting your Fiverr gigs on TikTok:
- Create a new business (or creator) profile
- Identify your target market on TikTok
- Start posting videos consistently
- Hop on current TikTok trends in your niche
- Understand what works on TikTok
- Collaborate with Influencers
- Funnel your audience to other socials
Create a New Business or Creator Profile
If you want to link back to your Fiverr gig (or anywhere!) then you’re going to need two things. A business or creator profile and 1,000 followers. The first is easy, the second can be a little more challenging. For now though, focus on setting up a profile, branding it, and setting yourself up for successful Fiverr gig promotion on TikTok.
The first thing you need to understand is the TikTok algorithm. TikTok’s algorithm is a little different to most other platforms, but you can start to use it to your advantage with a fresh, business-focused profile.
Your goal is to only watch content of the same type you’re going to produce. You’re not going to create a content just yet for around a week, you just need to watch content for 15 minutes to 30 minutes a day. There are four reasons for this:
- You tell the algorithm what you’re interested in
- You find out what content does well in your niche
- You get lots of content ideas for posting later on
- The algorithm shows your content to people who like this content
That’s it. Keep your personal TikTok for what you enjoy watching and make your business account exclusively focused on your service area and the niche(s) where your target market hangs out.
Identify Your Fiverr Target Market on TikTok
TikTok isn’t just for gen Z. You’ll find plenty of millennials, gen X, and even a smattering of boomers on the platform. If you’ve already sold gigs on Fiverr, you should have a rough idea of who your buyers are as a group.
Just to give you a baseline, 47.7% of TikTok users are under 30, so you want content that appeals to this age group more than any other. Women make up 57% of the TikTok userbase. No matter who they are, they will spend an average of 95 minutes a day on the platform. That’s a lot of short videos, and you can definitely get your gig in there.
If you’re new to Fiverr and freelancing, then you will need to do a little extra legwork and market research. The easiest way to do this is to get ChatGPT to help you. You can also look more closely at other people on TikTok and do some profile stalking to build up a picture of who your audience is.
This step can be boring, but it is a bad idea to skip it. You want to make the type of content that your target market watches, which means you need to understand who they are so you can connect with them in your videos.
Understand one thing: by watching videos about your niche, TikTok is showing you the content that it shows other people in your niche. If you want to watch the content you usually enjoy, switch back to your personal account! Your business account on TikTok should be focused and completely dialled into your niche.
Post Consistently to Maximize Your Algorithmic Favor
Make up your mind how many times you’re going to post and stick to it. You don’t need to post 5 times a day, but this will help you grow faster. The TikTok algorithm loves fresh new content and if you can provide it, you’ll soon start seeing results.
The problem, of course, is making it high quality content. The easiest way to do this is to simply talk to the camera. If you’re camera-shy, then you’ll need to find a faceless video format that works for you. A good example of this type of content for graphic designers might be showing you in the process of creating an image and talking about your process.
If you’ve been following this guide and watching other content creators in your niche, you should already have some great ideas and noticed a few trends. This is exactly what you’re looking for.
You can also start creating less trend-dependent videos (tutorials are great for this) as drafts so you have a bank to post consistently when you’re ready to start. Trend videos are time-sensitive though, so just have fun with it!
Align Your Gig with Trends
TikTok is all about the trends, which can come and go very quickly. By this point, you’ve got your profile set up, you know what kind of videos you need to make, and who will watch them. That’s some great information.
All you need to do now is make a few videos to hop on the latest trends in your niche. The key here isn’t to promote your gig – it’s to get you up to 1,000 followers as quickly as possible. Trends are often fun and easy to join, but not always faceless. Don’t make Fiverr a focus here: make your skills the focus where it is relevant.
Remember one thing: only jump on a TikTok trend if it will help you reach your audience – viewers who could be interested in purchasing your Fiverr gigs. There’s no point getting 1,000 followers from chasing a trend unrelated to your niche (unless you’re into vanity metrics)!
3 Essential Tips for Effective Gig Promo on TikTok
TikTok works best on mobile devices, which means the best-performing videos are full-screen vertical videos (like the one below). You can use horizontal videos, but this can decrease your view rates by as much as 25%.
It’s also a good idea to use captions on TikTok. The days when only deaf people and non-native speakers cared about captions are over: today, captions are essential for everyone, making your video accessible in places where it might not be possible to watch with the sound turned on. Apps like CapCut can automatically add captions, so this isn’t a chore.
Avoid the “Millennial Pause”
The Millennial Pause is a gap between when the video starts and the content starts. Millennials do this a lot hence the name. The video below explains it in more detail:
If you are a millennial with terminal pausing disorder (like me!), don’t worry. You can always edit your initial pause out before posting. It only takes a few seconds!
Collab with Influencers and Other TikTokers
Collaborating with other TikTokers is a quick and easy way to get more visibility, reach, and grow your follower count. If you’re following this guide, you should already know who the main personalities are in your niche.
Collaboration doesn’t have to mean paying an influencer. If your content is unique and engaging enough, you may automatically attract attention from other TikTokers who want to discuss your content.
You can also reach out for collab videos – this can be more useful cross-niche or in a related niche. For example, you might be a voice over artist. A collab could be as simple as working with a video maker on a fun project. It’s an easy way to showcase your skills and grow at the same time.
The opportunities and ideas will be unique to your skillset and niche, so make note of what’s happening and who is who as you get involved with TikTok. In the long run, your early research will help you to make good decisions that help you to grow.
Always try to work with people who match your brand and audience: ultimately, you’re trying to promote your Fiverr gigs.
Hashtags Aren’t So Important
Don’t neglect hashtags, but don’t obsess over them, either. The strategies I outline in my Fiverr tagging guide will work well here. Tags are important for helping your content to be found in TikTok search.
Why does this matter? TikTok is a search engine. Yep. It’s not Google, but 40% of consumers are using TikTok to find information, and that number will only grow. Think about this when you make your content, because a great video on a niche subject can position you very well for long term organic gig promotion.
Move People Away from TikTok Where Possible
TikTok is great for reach, but it is terrible for long-term followers. You would think that if you follow a creator on TikTok that you would see their videos. That’s often not the case. It’s the most frustrating aspect of TikTok, but not to worry – there’s a very simple solution to this.
Move your audience from TikTok to Instagram!
Instagram is the best place, since it’s very easy to reshare your TikTok video as a reel. A common way to do this is to make a video, share it on both platforms, and then offer some sort of giveaway on Instagram only. As a Fiverr seller, the obvious giveaway is your service.
This is a great way to grow two social media accounts. Instagram has staying power, but less reach, while TikTok is the exact opposite. This simple strategy is great for growing your online presence and sending more leads to Fiverr.
Oh – and that 1,000 follower restriction on TikTok for links? It doesn’t exist on IG. So don’t leave this until “you get bigger” – start doing it as soon as you can! If you don’t want to use Instagram, you can also point people toward Facebook, Twitter, or another preferred social media network.
Start to Promote Fiverr Gigs on TikTok Today!
TikTok has grown up a lot since its 15-second lip-syncing video clip days into a giant of the social media world. While there is a chance that the United States may ban TikTok, the platform still has over a billion monthly users and just 150 million of them are in the United States.
If you’re not prepared to put your face on camera and don’t have the time or skills to make good faceless videos, TikTok can still work for you. Of all the most popular videos, 1 in 3 – or 30% – are of people directly talking to the audience.
However you decide to approach it, the magic of TikTok means you are on a level playing ground with established brands. Focus on creating engaging, fun, content that resonates and connects and you’ll not only have fun, you’ll grow your Fiverr business with it.
Resources
TikTok Business vs. Personal Account
TikTok Statistics You Need to Know
5 Important Facts About TikTok Advertising
