Wondering how to promote your Fiverr gigs on Pinterest and whether it’s worth investing time into this social media giant? My answer is yes! This social media site is an incredible SEO tool for anyone who understands how it works.
Pinterest is probably one of the most misunderstood social networks today. It’s easy to dismiss because it isn’t quite as dominant as Facebook or Instagram, but the platform has a huge userbase, powerful marketing tools, and a wealthy, young audience that loves to spend money online.
In this article, I’m going to show you how you can start using Pinterest to promote your Fiverr gig effectively. I’ll explain exactly how the platform works and how you can take advantage of its unique features to grow your visibility and drive consistent traffic to your Fiverr gigs.
I’ll also explain how to create and share content effectively and how to avoid getting suspended, something that has a been a problem in recent months due to Pinterest’s trigger-happy algorithms.
Let’s get into it!
What Is Pinterest?
People often think of Pinterest a social media website, but it is actually more of a visual discovery engine. The basic idea is that people pin (post) their ideas, represented by images and videos, to a virtual pinboard where they can be discovered and and repinned (shared) by other users.
Pinterest also supports evergreen content more than platforms like Twitter. That means that old, optimized content can still get traffic and attention months and years after posting – try doing that on Instagram!
Add in Pinterest’s knack for doing well in Google search and you have a powerful marketing tool. But Pinterest’s real interest for Fiverr sellers is its growing audience.
Pinterest’s Audience Is Young and Wealthy
Pinterest is a great place to promote, especially to Gen Z, who form 42% of Pinterest’s active monthly users. But the really interesting thing is that 1 in 3 Pinterest shoppers have an annual income of over $100,000 and they spend 80% more than users on other platforms.
85% of users on Pinterest use the platform to plan new projects – which means they likely need help. And with 1.16 billion total monthly visits, there is a ton of opportunity on here for sellers who want to promote their Fiverr gig.
To get the best results, you will need a Pinterest marketing strategy.
Are Fiverr Buyers Using Pinterest?
Pinterest has 498 million active monthly users who use the site to get new ideas and plan their next purchase. Many of these users are also working on their own projects, which means there is a lot of opportunity for Fiverr sellers who are prepared to do some research into Pinterest’s niches.
This research will help you to identify what type of content works in your niche. More importantly, you’ll be able to start planning out the details of your gig promotion strategy, which we’ll get into very soon.
Use a Pinterest Business Account
Before you do anything, create a Pinterest Business Account. These are free and give you access to some great marketing tools:
- You can use your business name (or your website name)
- You can start to use Pinterest Analytics to track growth and reach
If you already use Pinterest, make a new account for your business. You want your Pinterest to be focused on your work and niche. Pinterest notices what you look at and adjusts what you can see accordingly. Set yourself up so that your Pinterest is dialed in on your niche.
For your first week, it’s worth spending 30 minutes a day browsing through related content. Let the algorithms know what you’re interested in. This also doubles up as market research into who your audience is and what they like.
What’s More Important: Pinterest Analytics or Website Traffic?
Pinterest Analytics are useful for optimizing your pins and getting marketing information that helps you to improve your content. You’ll be able to see your engagement rate and other useful data that lets you know what works and what doesn’t.
More important than these statistics is how much traffic Pinterest is sending to your website (and gig). This is what you’re really after! These numbers are the important ones.
You should be sending traffic to your website first so you can get these numbers. You will need to send traffic to your website, as Pinterest does not like spam. Regardless of what you think about the quality of your gig and content, it’s best just to avoid this by having a website with high quality content to avoid trouble… and collect those traffic stats.
If you need more convincing, you can also sell your services on your website where you have a lot more control of your business. Promoting your Fiverr gig is a good idea, but promoting your own business at the same time is an even better one!
The Basic Pinterest Promotion Strategy
This strategy is simple, but you will need to have a website, since you cannot link directly to Fiverr, as this is against Pinterest’s Terms of Service. What Pinterest does let you do is promote your commercial activity indirectly.
Make sure you have at least a skeleton of a website with some high quality blog content about your services first. Assuming you’ve set up your business account, have a website, and your gigs are optimized, you’re ready to start marketing your gig on Pinterest:
- Write (or choose) an article about your service
- Create an article image for Pinterest
- Pin your article (and image)
- Use keywords in your pin’s title description
- Use up to 8 hashtags to help discoverability
- Engage with any comments on your pin
- Keep an eye on your analytics
One other thing: Pinterest can be a slow burner. Don’t expect immediate results, but don’t be discouraged (and definitely don’t get obsessed with checking your stats!). Pinterest is a powerful marketing tool where your content can be found and seen months, even years later. Don’t let the slow start put you off!
Let’s talk a little more about the actual content you should create now.
What is Pinning?
Pinning is posting your own content.
Repinning is similar, but instead of posting your own content, you’re reposting someone else’s pin. There are three types of pin you can use on Pinterest:
- Image pins: a classic image format which usually links back to a website
- Video pins: a new type of pin best used to connect with people
- Story pins: similar to Instagram Stories
Story pins are also known as idea pins after a rebranding, but they’re the same thing. These are powerful tools since you can include up to 20 pages of videos, images, and text. These will find a home on the boar you choose and Pinterest will share them to your followers’ home page – which is Pinterest’s version of a social media timeline. Image and video pins don’t get this treatment! Instead, they are saved to boards.
How to Use Pinterest Boards to Promote Gigs
Think of Pinterest boards as folders on your computer where you store groups of related content. To promote your Fiverr gigs, create boards that relate to different niches or services you offer. Consider keywords carefully when thinking about your boards.
You can use boards to pin your content and repin other people’s content. This can be a smart move for getting engagement, and also makes “content creation” a bit easier. You should also create branded board covers for a consistent look. This doesn’t have to be complicated: just create a template template cover that uses your brand colors looks professional – you can do this in Canva.
You should your logo on your content and add your website link – ultimately, you want traffic to go to your gig, but don’t forget that you need to send traffic to your website, not Fiverr!
Up to 5 boards is good for a starter account. Use keywords in the board title and description to help boost your visibility!
Join Relevant Group Boards
Group boards on Pinterest are like regular boards with a twist. The board’s creator can add other users to the group so pins can be shared among everyone. You can join group boards or create them. There are usually a bunch of rules (not always well-observed!). If you want to go down this route, try to find good group boards where people are helping each other.
Why do group boards matter? It’s social media – with more people sharing and engaging with content, Pinterest algorithms spot good content and spread the content further. If you do this within a niche, it can have a powerful impact on your promotional efforts in other areas of Pinterest.
Optimize Your Fiverr Gig Keywords for Pinterest
This is very simple. You should start by optimizing your Pinterest bio with keywords that are relevant to your Fiverr services. In the following bio, I’ve highlighted the keywords: “Smart Designs creates minimalist logos for entrepreneurs in the programminc, tech, and SaaS industries. Visit our website to find out more!”
That example also includes a call to action to visit your website. Why pass on an opportunity for promotion? Ideally, your Pinterest display name should also use keywords: so you might call yourself something like “[Fiverr Username] – Minimalist Logo Design”.
If you’re not using a logo, make sure your headshot is professional. A colored background can help you to stand out, too.
Pinterest also uses hashtags. You shouldn’t use more than 8 – too man will look spammy to people and may set off Pin detectors. I’ve already got a strategy for find the best tags for your fiverr gig that will work well on Pinterest. you may also want to use your brand as the first hashtag. overall though, this should follow your keyword strategy with a little more attention.
Use Graphic Templates to Promote Yourself
If you’re not good at graphic design, don’t worry. You can get stock images from websites like Unsplash and Pexels or use a tool like Canva (the free version is enough) to create your graphics using templates.
Templates are very useful for Pinterest, as you can use them to create branded board covers and also create branded pin templates that gives your content a consistent look that helps your followers and other users quickly identify you visually.
The other main benefit is that you get to save time – once you’ve created the template, all you need to do is switch out text and images. Canva has great options (free) that you can adapt to your own.
Best Practices for Fiverr Gig Promotion on Pinterest
These are basic, but important rules that you need to abide by if you want to make Pinterest work as a traffic source for your Fiverr gigs:
- Content should be 20% promotional, 80% helpful
- Don’t go over 25 pins a day (repins included)
- Don’t repin 1 pin multiple times
- Don’t repin 1 pin or to multiple boards
- Don’t steal other people’s content
- Never link directly to your Fiverr gig – go through your website
Recently, Pinterest has started getting strict about spam and it has a trigger-happy spam detection algorithm. While you can fix this by contacting Pinterest’s customer service, they are slow and it can take multiple tickets to get anything done. I’ve been there and it is painful. Following the basic rules above will help you to avoid this.
Pinterest Rewards Consistency Over Time
Surprise, surprise, a social media site loves it when creators consistently post high quality content to their site. No matter where you promote your Fiverr gig, social media algorithms all want the same thing.
Spreading out up to 25 pins across a day can feel very demanding, but it is the best way to avoid spam detection. Don’t just post everything at once! Luckily, Pinterest does have a free automatic scheduler so you can somewhat automate this. However, it will only let you schedule up to 25 pins at once and you cannot use it for repins.
If you want to power up your automation more effectively, then you should be looking at social media tools like Vista Social, Hootsuite, or Buffer.
There are also some tools that can help you with content creation if you really want to to set and forget Pinterest marketing after initial setup. My favorite Pinterest automation software is My Marky AI since it creates, schedules, and posts to Pinterest. It also takes care of Facebook, Twitter, and all the other main sites.
What Content Works Best on Pinterest?
High quality graphics are the most important thing, since Pinterest is a visual platform. After graphics, you should have good content – ideally, an informational post on your blog that pushes traffic over to Fiverr.
- Use brand colors to make your content easy to identifiy
- Make sure your fonts are easy to read in thumbnails
- Use high quality, relevant images
- Make sure to use your logo where possible
Beyond making things look pretty, this Pinterest strategy is the same as any other social media marketing strategy: less marketing, more helpfulness:
- Identify people’s problems
- Answer people’s questions
- Provide useful information
80% of your content should be like this – the remaining 20% can be promotional.
Promote Your Gig on Fiverr with Paid Ads
Pinterest’s Paid Ads are probably one of the best-kept secrets out there, with an 11.4x prospect generation rate compared to other socials. In other words, if you’re looking for buyers, Pinterest’s paid ads are a great choice if you’re frustrated by how slow the organic strategy is taking to work.
Otherwise, you don’t need ads. All this does is increase your visibility faster (and cut out quite a lot of work).
Pro Tip: Create Multiple Pins for One Gig
You aren’t limited to 1 pin per gig. You can create multiple pins that all link back to one page! Remember, you can’t link directly to your Fiverr page. You need to link to your website then redirect to Fiverr.
Multiple pins can be a quick and easy way to get your website’s landing pages for Fiverr gigs noticed. Just create multiple graphics, titles, and keywords for one gig and then hook everything up to your dedicated website page.
The best way to use this is to target different types of buyer with different pins highlighting the way your gig can help. There are no limits here (within reason). Just avoid low quality spam penalties by spacing the posting out and taking care to ensure that your pins are high quality.
Don’t Sleep on Pinterest – Start Promoting Your Gigs Now!
Pinterest is a great platform for Fiverr gig promotions, especially if you’re a seller who specializes in gigs in visual niches such as graphic design. If you’re not, you will need to get creative to really maximize your results.
In this guide, I’ve shared a basic Pinterest marketing strategy for Fiverr that will help you to grow your account if you follow it consistently. It will take time for you to start seeing results, but Pinterest gives you long term visibility for content you have already created.
It’s a waiting game where at first you’ll be doing a lot of work for little reward, but when it pops off, you’ll be glad you stuck through the lean times when you wanted to give up. As with all my social media guides, I absolutely recommend that you funnel traffic through your own professional website first so that you are growing your own business and are in complete control of where your leads go.
Pinterest is a social media platform that a lot of people are sleeping on simply because they don’t understand how it really works. Don’t be one of them – get out there and start promoting your gig today!
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