Setting up a gig on Fiverr can be exhausting. For many sellers, one of the biggest challenges is writing an amazing Fiverr gig description. Even professional writers can struggle with this. Don’t feel intimidated! It’s not as difficult as you think (the gig image size problem can be far more annoying).
Maybe one day, I’ll write a post about how easy it is to do something on Fiverr and succeed. Or, maybe Hell will freeze over first.
I’m placing my bet on Hell, FYI.
We might be waiting a long time for either of those events, In the meantime, I’ll be helping you to optimize your gig and profiles so you can at least swat your competition aside by handling this aspect of Fiverr like a grizzled Pro veteran. Because that’s who I am – after 10 years of elite success on Fiverr, I know what works and what doesn’t.
In this post, I’ll show you how to write a gig description that converts potential buyers browsing your gig listing into your next regular client. I’ll also be sharing some great Fiverr gig description examples that some of Fiverr’s top sellers are using today.
What I won’t be doing is giving you the same old template everyone else does. Why? Because I want to help you stand out and be unique in a crowded marketplace, not drown in the ocean of “best Fiverr gig description template” paint-by-numbers crowd.
These are evergreen tips that will work well, no matter what changes Fiverr makes to the platform. They will equip you with a valuable skill that you can use off-Fiverr too: the art of writing product and service descriptions that sell.
Key Takeaways
- Understand Your Audience: Knowing your target audience’s needs and pain points is crucial for creating a gig description that resonates with them.
- Use Unique Selling Points (USP): Highlight what sets you apart from competitors. It could be a combination of skills, specific expertise, or a unique offering that makes you stand out.
- Showcase Skills and Experience: Use your gig description to showcase your skills, experience, awards, accolades, and client success stories to build credibility.
- Use a strong Call-to-Action (CTA): Include a clear and direct call-to-action that tells potential buyers what action to take, whether it’s orderingyour gig, messaging you, or requesting a custom offer.
- Format for Readability: Format your gig description for easy readability with short paragraphs, bullet points, and use of bold and italics to emphasize key points.
- Optimize for SEO: Optimize your gig description with relevant keywords to improve its visibility on Fiverr’s search results.
- Research Competitors: Study successful sellers in your niche to get ideas and inspiration for your gig description, but avoid directly copying them.
- Provide Value: Focus on how your services can solve the specific problems of your target audience. Highlight the benefits and value you offer.
- Authenticity: Be authentic and genuine in your gig description. Buyers appreciate honesty and clarity.
- Engaging Hook: Start your gig description with an attention-grabbing hook to captivate the reader’s interest from the beginning.
- Market Research: Invest time in market research to understand buyer needs, pain points, and trends within your niche.
Why Your Gig Description for Fiverr Matters
Chances are that you’re reading this because you know your Fiverr gig description matters. If your gig description is currently just a short piece that you drummed up in 5 minutes before howling in despair, yeah.
We’ve all been there 🙃
It sucks. We’ve all written sucky gig descriptions. Sometimes, we write great Fiverr gig descriptions but we’re convinced they suck when they don’t suck.
That also sucks (always save your old gig descriptions, even if they suck).
The good news is that if you take the time and care to write something good, you’ll be ahead of a lot of your competitors. Most Fiverr freelancers eventually give up and stick with bad Fiverr gig description because they don’t want to put in the work.
That includes people who lightly edit ChatGPT gig descriptions and then call it a day.
All you need to know is this. A great Fiverr gig description is highly-targeted, engaging, and readable.
It all starts with knowing who you are and what you have to offer. I know it’s hard to know what to say, especially if you’re not the kind of person who likes to brag, but are you sure you can’t think of something that you have to offer from the list below?
- Showcase your awesome skills
- Highlight your unique selling point
- Let your personality shine through
- Explain your offering
- Share social proof (past clients, media mentions)
Now, not everyone’s going to have an article in the New York Times written about them and a list of accolades and amazing past clients. Some will:
If you’re starting out, you can’t compare to freelancers like Maria (yet). But you do have a personality and have plenty to offer that Maria cannot.
So ignore Maria for now – if you’re good, high quality clients will come to you and you’ll be able to brag in the future, too. I know sellers who have worked with huge clients like Netflix and Microsoft on Fiverr.
One thing you have that Maria doesn’t is the freedom to grow and develop your career in the direction you want. At this stage, there’s nothing to lose and everything to gain. Don’t be afraid to try out things and discover what works for you.
All you need to do is know who you are and what you have to offer and make sure your buyer understands that. Ideally, it should be something you love doing so that your passion can shine through the words.
Everyone loves hiring with someone that has passion and drive.
But if you really want this your gig description to sing, you’re going to need to understand who your buyers are.
The Best Fiverr Gig Description Starts with Knowing Your Audience
People buy stuff because it fixes a problem they have. On Fiverr, that problem is usually:
- “I can’t do this thing, I need somebody who can do it.”
- “I can do this thing, but I don’t have the time to do it.”
- “I don’t want to do this thing, so I need someone who can do it for me.”
That’s super-broad, but a great place to start.
Who needs your services? If you can’t think of anyone, niche down. Perhaps you do logo design. Make it logo design for startups. Now you know who needs your services, or at least you have a buyer type you can answer market research questions with.
Never skimp on market research!
You need to find out what their pain points are – and create services (and gig descriptions) that solve those issues.
A startup might not have the funds for an expensive logo – but also be looking for someone who can do all of their graphic design work.
Perhaps they have a startup in a completely new industry that few people have heard of, which means virtually no Fiverr sellers understand them well enough to create the perfect logo.
Perhaps, despite the huge mass of logo designers on Fiverr, there’s no one seller who offers the incredibly specific style or skillset they are looking for.
Your mission is to find these problems and figure out how you can solve them with a gig.
There are over 4 million active buyers on Fiverr today, and every one of them is looking for someone who can solve their problem. At this stage, your job is to find out what those problems are and write a Fiverr gig description that shows them that you’re the person they’re looking for.
Now, you might not want to do all this research. I get it. If you’re just starting out on Fiverr and testing the waters, it’s perhaps a little too much.
In that case, the best market research is already done for you – check out your competitor’s gigs. Sellers with hundreds and thousands of reviews have usually done their research and found a winning formula.
You shouldn’t copy them , but you can definitely get ideas and inspiration from them.
- What types of services are competitors offering?
- What are their reviews like?
- Are there any particular themes that come up in gig descriptions?
Reviews are a great way to get a feel for your buyers. See what they’re saying – what they love, hate, or wish someone could do.
You can also research on social media and forums to get answers for these questions – I like to use Quora and Reddit to see what problems people are having in an industry or niche.
I’m not going to pretend this is fun – for most people, it’s very boring. However, it is the bedrock for any successful business.
Market research helps you to understand what you should include in your Fiverr gig description. Not only that, it’s also helping you to include stuff you know that people are looking for.
Writing Your Fiverr Gig Description: Describe Your Services
Once you know yourself and your target market, you can start writing your Fiverr gig description. Below, I’m going to share my tips and tricks for a great gig description along with anonymized, real gig description examples from some of Fiverr’s top sellers.
All of these gigs sell and they’re great examples of how the seller clearly understands their target market.
Fiverr gig Description Examples: Give Your Fiverr Gig an Attention-Grabbing Introduction
Have you ever noticed how most videos on social media start with a hook? A hook is simply something that’s designed to stop you doomscrolling and watch their content. All the best Fiverr gig descriptions start with a hook.
Not an introduction. A hook. Save the introduction for books and articles.
The aim of the hook on Fiverr is to get people interested enough to read the rest of your description. Let’s look at an example:
This is a local SEO gig from a Fiverr Pro Seller. He’s in a niche that isn’t currently served all that well on Fiverr, and he’s proud to blast that fact from the get-go, all while highlighting that he’s a UK provider for UK businesses who can deliver on one of the latest trends in SEO.
Even better, he’s letting everyone on in a little secret that involves Google and Google Stacking, going on to explain what it is for anyone who has no idea what that is.
Not only this, but he also identifies who his ideal target market is. This essentially says to UK small businesses who want to leapfrog to the top spot on Google that he’s their guy, not the cheap imitations surrounding him.
It’s a hell of a hook, and a brilliant introduction.
Let’s have a look at another Fiverr gig description example that has a great hook:
Have I gone mad? Why am I showcasing a gig description that starts in German? Because this seller specializes in German ad copy. For the non-German speakers out there, this says:
Take the shortcut to Facebook advertising that generates sales and write us a message! We would be happy to explain our process to you ourselves (and in German).
Thank you, Google Translate for that… acceptable… translation. Fiverr doesn’t allow for gig descriptions entirely in another language, which means that attracting your target market can be tough if they’re not English.
This hook is good because it shows German speakers that the seller is a native German speaker and happy to explain everything in German with a quick message.
It also shows non-German speakers that this guy, well, writes German. Even better, he’s pretty good at writing short copy in English – sure, a few quirks of translation, but he’s offering German services.
His English doesn’t need to be perfect. He could have used ChatGPT to have “perfect English” like so many sellers do, but then he would have had “top-notch” writing that screams AI to anyone who has ever used AI for more than five minutes.
Instead, it’s confident. He knows he’s a good copywriter in German, and that his English is also excellent. Communication will not be an issue, in English or in German.
By keeping things short, sweet, and to the point, he’s able to get the interest of buyers interested in German ads, whether they speak German or not – all while demonstrating his skills.
These two examples show that a hook can really be anything – it depends on your target market.
Don’t be afraid to think differently here. The whole point of the hook is to get people’s attention. Skip what everyone else is doing, which is usually a variant of how good they are at whatever.
Oh, and unless your English ability is a core part of your service (e.g. article writing in English), you don’t need to be a talented writer. You just need to be able to show that you’re good at whatever you do.
Fiverr Gig Description Examples: Highlight Your Unique Selling Points
If you’re new to freelancing, then this can be the big, tough one. Figuring out a USP (Unique Selling Point) can be difficult when you’re still trying to find your feet.
But I promise you, you do have something. You just need to dig through your little box of magic tricks and find it. Many times, a simple combination of skills that few – or no – other sellers on Fiverr are offering.
Take this social post creator. A huge amount of Fiverr graphic design work is done through Canva. It’s easy to learn and use to produce great content. But for buyers who want something more original and/or custom that Canva can’t quite do…
What’s neat here is that she’s also used this to highlight one thing that she will not offer (eliminating bad buyer fits) and highlighting that she can also provide complete management services on request.
It’s a refreshing change from the “I can do it all” can-do attitude that many Fiverr sellers adopt. Being able to do everything isn’t a USP.
I can do a lot of things badly, too. What buyers want is the thing you can do really well.
It’s a sign that you’re an expert at nothing who doesn’t value your worth, at least to buyers who want professional (and who typically spend more per order).
Is the messaging a little harsh? Yeah, sure. But it’s clear, direct, and straightforward. Not everyone speaks English well, so being blunt like this is actually an advantage.
Here’s another Fiverr gig description example of a USP, this time from a digital product creator:
Now, this isn’t perfect. I would have preferred she name her businesses, but Fiverr doesn’t really allow that (never take clients off-platform). Bearing that restriction in mind, she has a great USP: she’s been there, done that. She knows how to create content that sells right now.
It’s clear from her Fiverr gig description that she also has working processes that can be repeated that buyers can use to their own advantage. She’s deeply invested in what she does. For a buyer struggling to get anywhere with their own course, this seller is a wealth of knowledge and advice.
Now, you don’t need to have lots of money and a wildly successful past behind you to have a USP.
You just need something that sets you apart from your competitors that your buyers need.
For example, maybe you took a course in data analysis, didn’t love it, and prefer social media marketing. If you trained up in Tableau and can use Canva (or even Adobe Illustrator!) well, you can specialize in creating 100% unique infographics from scratch using your data analysis skills.
Google loves original data. With a little SEO knowledge thrown into the mix, you can casually mention that in light of the Google Helpful Content Update, your original images are designed to attract eyeballs while boosting a website’s Google SERP. If you really wanted to toot your trumpet, you might also mention how far a great infographic can reach on social media.
Think what your skills are, and how you can combine them.
Think about what your buyer is looking for.
Your USP is in there somewhere – I promise you that! Buyers love finding sellers who can do all, or most of a thing they need. It’s convenient, time-saving, and a recipe for a return customer, especially if you’re good.
- What makes your services unique?
- What sets you apart from your competitors?
- What can you cross-sell (to sell another gig)?
- What can you upsell (as a gig extra in your gig/custom request?)
Highlight your unique selling points in your Fiverr gig description to show buyers why they should choose you. So many sellers choose to undervalue themselves as a hook – being cheaper is not a good USP on Fiverr.
Fiverr Gig Description Examples: Showcase Your Skills and Experience
Depending on your niche, this can be a case of “show, don’t tell”. If you’re a graphic designer, you should be creating unique art that is only for use on your Fiverr gig and portfolio (here’s why). If you’re a writer, upload a PDF of your best writing.
You get the idea. Don’t forget, you can also use video. Graphic artists on TikTok often show sped-up videos of them creating – so can you!
In your Fiverr gig description, you should be pushing people to go look at your portfolio and highlighting why it is impressive. The good news is that you’re not restricted to Fiverr only – there are a limited number of sites that you can use for your Fiverr gig description sample portfolio:
If you’ve mastered a tool, have specific equipment, or a desirable working environment, highlight that. This Fiverr voiceover artist shows off her studio, putting her ahead of sellers who don’t mention their setup in their Fiverr gig description:
The EV RE20 microphone alone is an industry standard that costs hundreds of dollars! And, I have to say, her voice sounds wonderful. Of course, she has audio samples available, too.
If you’ve been featured in the media, shout out. Same for any awards, accolades, or big clients. It’s also a great idea to get specific with your success in helping clients to achieve:
This is a great Fiverr gig description example because of the numbers. This Kickstarter campaign manager rattles off some impressive numbers and the high success rate means that there’s a good chance any buyers who opt for him will enjoy the best possible Kickstarter product launch possible.
If you’re just starting out, consider doing some free or cheap work for a local business or charity with a simple request: that you can use the success you (well, they) enjoy to market yourself. Most businesses are only too happy to accept free professional services. It’s a little extra step, but it’s one that can help you write a great Fiverr gig description and start building up a local business client base through referrals.
After all, Fiverr’s not the only game in town.
All of these can help your Fiverr gig description to stand out. Show people what you can do, tell them the results.
Fiverr Gig Description Examples: Use a Strong Call-to-Action to Get Orders
You might think the CTA (Call-to-Action) in your Fiverr gig description should just be something like “buy my gig now!” but it doesn’t have to be. You might want people to inbox you first, in which case, you can make your CTA to inbox you. You might even want to dangle a little carrot on a string with a 10% discount for people who request a custom offer.
To be honest, there’s not much you can do here – pick what you want buyers to do, and tell them to do it. Use clear, direct, and straightforward language that leaves people in no doubt.
It’s best to check what your competitors are doing in your niche here, so I won’t provide any specific examples, but rather some of the more common CTAs you’ll see on Fiverr:
- Click the order button now
- Contact me to get started
- Order now and get a free bonus ebook about [useful thing]
- Claim your free consultation
- Get 10% off your order: Inbox me today!
All of these can be effective. Just make sure that if you opt for the discounts or bonuses that they’re actually useful and affordable for you to offer!
The Best Fiverr Gig Descriptions Are Optimized and Formatted
While Fiverr doesn’t offer a whole lot of formatting options for its gig descriptions and some don’t seem to work everywhere (yeah, that’s Fiverr in a nutshell), formatting is a great way to get key pieces of information to stand out and make sure that readers don’t get bored by a wall of text.
Whether you’re a content writer, a content creator, in graphic design, data entry, social media marketing, a professional virtual assistant, or offering services in any other niche, this tip is universal. Writing your Fiverr gig titles and description with formatting and optimization in mind will help you to get started on Fiverr.
Fiverr Gig Description Example: Formatting for Readability
Nobody likes being assaulted by huge blocks of text. Just ask science: goldfish have a better memory than humans do these days, and we’re getting worse!
How they worked that one out is anyone’s guess, but here we are, bobbing away forgetfully. After 10 years of experience on Fiverr, I’ve seen a lot of unformatted text. Please don’t do that. nobody wants to read a huge brick of text. It’s hard on the eyes.
Instead, look at how this seller approaches his gig description in terms of formatting:
This is very easy to read, simply because the formatting makes it easy to scan. While I don’t personally love the writing, the seller does hit all the right notes that a sales copywriter should.
Short paragraphs are king. Two sentences maximum!
- Bullet points also add visual interest and are great for listing stuff
Bold text is great for making stuff jump out in a sentence. Use it to help skimmers see what they need to see. Meanwhile italics help to emphasize points in your Fiverr gig description.
There’s also the highlighter tool, but my Success Manager told me that this is not very effective. So, use it if you want pretty colored text, otherwise, don’t sweat it. Personally, I sometimes like to jazz up my bolds with highlights because I think it looks pretty.
It also undeniably helps my text to stand out that little bit more, so use it sparingly and only with key pieces of information that you want your buyer to see.
Ultimately, you want a Fiverr gig description that’s easy-to-read, scannable and professional.
Fiverr Gig Description Example: Optimization for SEO
Your Fiverr gig description should also make use of SEO. This doesn’t have to be too hard, since Fiverr already uses a tagging system. If you’re in Seller Plus, you also have access to Fiverr’s keyword tools. This is a good resource, since it draws from real data from Fiverr’s website to tell you what people are searching for right now:
If you’re not in Seller Plus, take a look at what top sellers in your Fiverr niche are using for their keywords. Chances are everyone has optimized their Fiverr gig description using this tool!
Be careful though: if everyone is using a keyword, it might not be the best choice. Ideally, you want something that has:
- Low competition (few sellers are using that keyword)
- Good traffic (people are searching it)
- Good conversion rate (people are buying)
- Good pricing (your service pricing aligns with the market)
These aren’t so much to help your Fiverr gig description sing, but more to help the Fiverr algorithm identify your gig and show it to your buyers. Now, if you don’t have access to Seller Plus, you can always check out other keyword tools (just google ‘Fiverr keyword tools’), but just be aware that these tools won’t be drawing directly from Fiverr’s own data.
If you already have a keyword, what next? Here’s a Fiverr gig description example of a resume writer who specializes in FAANG (Facebook, Amazon, Apple, Netflix and Google) resumes:
The keyword FAANG is here (and in other parts of the gig description), but supported by semantically similar keywords (or rather, entities) like candidate, jobs, roles, companies, recruiter, and resume experts. For the Fiverr algorithm, this helps to provide a clear picture of what the gig is actually about and match it with semantically similar (relevant) search queries.
What makes me pick out this Fiverr gig description example? The fact that these words are naturally integrated into the text and combined with several other techniques:
- Highlighting expertise and experience
- Showcasing a USP
- Mentioning a resume niche (FAANG) within a specific industry (big tech companies)
- Using formatting to help key information jump out
All of the tips I’ve given you so far should be used together like this. There is no one perfect Fiverr gig description, simply because the Fiverr marketplace is so vast. Keywords help you to get seen, but the only thing that really matters is converting a potential buyer into a real buyer.
So make sure that your keywords are buried in engaging, readable text that fill browsers with desire to work with you. Nobody wants to read a keyword stuffed SEO snooze-o-rama.
Consider Using ChatGPT to Help You
Fiverr is very much OK with using AI, so you’re at no risk using it to help you write your Fiverr gig description – or even to write the whole thing.
One word of caution: simply prompting it with “please write a gig description for a Fiverr gig that offers…” or similar won’t yield good results. It’ll give something that looks good, but it won’t be targeted to speak to your ideal buyer. Here’s a (made-up) example for a WordPress designer:
“🌟 Stand Out in the Digital World with a Unique Website! 🌟
Tired of the same old WordPress templates? Our gig offers custom website solutions tailored to make your business shine. Say goodbye to cookie-cutter designs and hello to a website that truly represents your brand.
✨ What We Do:
- Full Website Development: From scratch to a stunning web presence.
- Customization: Transforming existing sites to meet your unique needs.
- E-Commerce & Online Stores: Boost your online sales with a sleek store.
- Membership & Subscription Sites: Engaging platforms for your audience.
- WordPress Conversions: Elevate your site with the power of WordPress.
- Website Redesign: Make your old site new, fresh, and appealing.
🚀 Why Choose Us?
- Expert Designers: Specialized in UI/UX for the ultimate user experience.
- Quality Assurance: We ensure every pixel is perfect.
- Responsive Design: Your site looks great on any device.
- Timely Delivery: We respect your time and deadlines.
- Unlimited Revisions: Your satisfaction is our priority.
- Industry Best Practices: We stay ahead of trends and tech.
- 1-Month Free Support: We’re here for you even after launch.
🔥 Each project is crafted with the latest tools and trends, ensuring your website not only looks great but also performs exceptionally.
Let’s create something awesome together! Discuss your dream website with us and watch it come to life. 😊
It’s also always going to be too long, too short, and overuse certain words or phrases that give the game away to buyers who often want to avoid AI completely. The example above is over 1,400 characters, so you can’t even use all of it.
Plus Fiverr won’t let you use all of those emojis. In the end, it’s just a gigantic list of things that everyone in that niche can do with no particular focus on a buyer, industry, or niche.
Is highlighting basic expected deliverables, such as on-time delivery and responsive design, really worth highlighting? For keywords, yes, but remember, keywords are for the algorithm, not for humans. And you know what the Fiverr algorithm probably likes more than keywords? Sales.
The what we do section alone can easily be broken into separate gigs with much more targeted Fiverr gig timeframes and descriptions, enhancing visibility and targeting specific types of buyers.
As a copywriter, this is officially 💩.
How can you stand out and sell with such broad and generic content, even if it reads well?
You’ll get much better results if you start by telling ChatGPT who you are, what you do, and the results of your competitor research. You can also ask ChatGPT to ask you questions so it can get all the information it needs.
It’s only after you answer these questions that you should ask ChatGPT to write your blog description. Even then, it’s a good idea to edit it to make it truly yours by adding in some of your personality.
Never forget that you’re selling yourself as much as you are your service. People like working with other people! Your gig description is potentially the start of a business relationship, so make sure you come across as someone trustworthy, professional, and friendly.
This is a hack that will make writing your Fiverr gig description a lot easier, but only if you do it right. Many Fiverr sellers use ChatGPT the wrong way, giving it a simple prompt and copy-pasting the first thing they get.
OK, maybe some light editing. But if you’ve been looking at a lot of gig descriptions, you know that this is now a “standard” gig description.
It’s not standard because it’s good. The results might look good, but these sellers’ Fiverr gig descriptions all look the same. For buyers, this makes it hard to differentiate the offers.
How can your gig description stand out from the competitors when it reads the same? Who wants to read through a bunch of gig descriptions that all say the same thing in the same way?
Use ChatGPT if you want, but make your Fiverr gig description yours with a real edit and dare to be different. All of the examples I’ve provided dared to break the mold, and they work because of it.
ChatGPT is just a tool. It is not a solution.
Wrap-Up: There Is No One Best Fiverr Gig Description Example or Template
*Cracks knuckles* This can be as easy or as hard as you like it.
As the Fiverr gig description examples I have shown demonstrate, there’s no real right way to write your gig description. Hell, you can even throw a few phrases of a foreign language in there if it’s warranted!
In the end, the best Fiverr gig description is the one you write yourself, playing up the unique combination of skills, experience, and personality that makes you, well, you. You can also use ChatGPT to help you, but please don’t just use whatever it gives you without taking care to make sure it is written to attract buyers.
I know, that’s not the answer anyone wants to hear. But as I said at the top of this article, Hell will probably freeze over before Fiverr makes things easy for anyone. You get what you put in. A good Fiverr gig description can be worth hundreds of thousands of dollars.
I know, because I’ve written some gig descriptions that have done that for me. I can take weeks to get my Fiverr gig descriptions right. You don’t need to do that when you’re starting out, but take your time to get it right.
It is always worth spending a lot of time on something that can bring you that much business.
Many buyers are short of time or do not speak English well. A short gig description that gets to the point can be just as powerful as one full of industry jargon. Which works best for you depends on your buyer – or rather, the type of buyer you want to attract. Focus writing a Fiverr gig description that your buyers are looking for and the marketplace will be yours to conquer.
Now, how is your gig image looking…?
